ART COMES FIRST.
Prom is not a fashion label. It’s an initiative to form a community that brings together artists. It’s a community that fosters collaboration, creative expression and empowers financial independence in a world where creative voices are not often heard. We are here to provide an international platform that bridges creatives to their audience.
We are building a platform.
ORIGIN
Birthed in the Shibuya district of Tokyo in 2011, Avery Alan launched Prom to share his love of underground innovation with an international audience. Prom is built on an idea that fashion, music and artwork are just different tools of creative
expression that drive culture.
Quality takes the backseat when corporations set standards. Industry norms push a quantity over quality approach that yields environmental waste and hinders creative expression. Why is it that in an industry built on hustling art are the artists the last to be heard?
We are here to tear down the standard so the next generation of creators are the drivers.
WE HANDLE OUR CLOTHES HOW YOU HANDLE YOUR ARTWORK.
Our 360 degree supply chain converts ideas into completed products. We love what we make so we make it to last. Our offerings are original cut & sewn silhouettes designed completely in-house.
THE LABORATORY
Prom’s home base in Beverly Hills is a multifaceted workshop. It’s a creative workspace for our community to collaborate and build together. It doubles as a showroom to present the process of bringing something that started out as an idea and grew into a physical representation of expression to challenge and inspire the public.
The modular layout was inspired by a blank canvas so that the environment can be modified and shaped to enhance the curator’s vision.